If you really want to make a positive change in the perception your clients have when they call-in to your company’s IVR you have to listen to them carefully. Avoid listening to anecdotal accounts of what is working and what is not working. And stop listening to sales pitches from prospective vendors that read With this NEW IVR you will be able to increase customer satisfaction, and improve productivity. I don’t need 15 years experience in the IVR business to know, that IVR and a positive customer experience are not necessarily in the same sentence.