Plenty of real estate professionals are unwittingly wasting their precious time and money on dated marketing techniques by listening to their consultants. That means no results, no wealth, and no prosperity. This isn’t a pretty picture. We all know that the economy isn’t looking so good, so these professionals need to be using more innovative tactics to get the job done or else they’re doomed to failure. Consumers are paying attention from a different angle, and you need to adapt. Eric Hoffer once stated, “In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” You either evolve, or you become extinct and turn into dust. Your real estate business is no exception to this rule of nature.