If you really want to make a positive change in the perception your clients have when they call-in to your company’s IVR you have to listen to them carefully. Avoid listening to anecdotal accounts of what is working and what is not working. And stop listening to sales pitches from prospective vendors that read With this NEW IVR you will be able to increase customer satisfaction, and improve productivity. I don’t need 15 years experience in the IVR business to know, that IVR and a positive customer experience are not necessarily in the same sentence.
Posts Tagged ‘Perception’
IVR – Improve Your Customers Experience When Calling In To Your IVR?
June 29th, 2009 
Barnard Crespi 
Posted in Online Business marketing 
Tags: 1000s, Act, Anecdotal Accounts, Barnard, Budget, business, Crespi, Customer Experience, Customer Satisfaction, finance, Harsh Statement, Holidays, internet, ivr, ivr applications, ivr canada, ivr development, ivr providers, ivr service, ivr services, ivr survey, ivr surveys, marketing, Online Business marketing, Overtime, Perception, Productivity, Prospective Vendors, Sales Pitches, Self Service, Sick Days, technology, web 
1 Comment »Membership Site Retention – Why Are They Leaving ?
June 15th, 2009 Trevor weir Running a membership site can be a little hard particularly if it appears that your members are leaving faster than they are coming in. However, while this is certainly one of your key issues, your members may be having a different problem and that is, quite frankly a perception of value for their time and or money.
Posted in Online Business marketing Tags: Advertising Medium, Audio Interview, customer retention, Different Learning Styles, Guru, Luminary, member sites, Members, membership reviews, membership sites, membership software, membership websites, money, Offerings, online business, Online Business marketing, online marketing, Perception, Powerful Advertising, Rentacoder, Resell Rights, Running, sales, software review, Speakers, Surprise, Surprises, Trade Show, Weir, Word Of Mouth 1 Comment »
