With the economy how it is at the moment, the prospect of trying to sell anything to anyone is quite daunting. One of the most difficult industries to generate sales in is the technology industry.

One big reason for this is that quite often, consumers have already made up their mind as to what they want due to the availability of information. Todays prospects are far more sophisticated buyers than what they were just a few years ago and it is quite common for a prospect to know just as much about a product as the person selling it.

Sales pitches in which the seller reels off the functionalities of a product of which the buyer is already aware quite often shoves the sales process into reverse as potential buyers will most likely resent being force-fed information that anyone can look up with a few clicks of a mouse.

Another reason that technology is becoming more and more difficult to sell is that there are many skilled developers and programmers constantly making new solutions and more commonly, replicating other solutions and tweaking them to make them their own.

Because of this, solutions from different companies are looking more and more alike to potential buyers, and so the sales process moves further down a path of price based competition.

Is it possible though, to create enough value for customers so that they steer away from price? Of course, what customers are looking for is to get the most they possibly can for their money, and so could a salesperson create that kind of value for a customer in the sales process, and even make them willing to pay a premium?

One thing’s for sure, if you’re like most companies out there delivering a pitch, day in and day out, based entirely on products and features, you’re succeeding in only one thing: driving the customer back to price. So then, how does a technology company differentiate themselves today?

In order to compete based on something other than price, you must focus on how youre selling your products rather than what they are. PowerPoint seems to be a main selling tool in the technology industry, probably more so than any other, and all it is really capable of is describing. Are your animated slides and graphics really any better than anyone elses? In todays competitive marketplace, customer value doesnt lie in the selling of products, but it lies in the way in which they are sold and the way in which they are acquired by the customer.

There are so many folks out there trying to make cash on the internet, but few of them know what it really takes. You can have an mind-blowing product with all the benefits in the world, but if no one knows about it are you going to make any sales? The key is you need to learn how to market your merchandise.

I want to tell you something real comical, you can have a really dreadful product and still make a lot of money too. That is because if you market correctly there is a market for all. My favorite case in point is an unidentified website that I own. This website sells retail products and their full manufacturer suggested retail price. If you go to one of the shopping comparison sites and search for the EXACT title of my product, you will find thousands of results all lower than my price, quite possibly cheaper than I even buy the product for. I still make a lot of money though, and people pay full price on my site.

So how does this take place? Well it is not because I write remarkable sales copy. I use the exact same product title and description as the other sites. The key is I know how to do off page search engine optimization.

This allows me to pull in targeted visitors who are prepared to buy. These people dont spend a lot of time shopping because they are looking exclusively for what I have. Little do they know if they would keep looking they would save money, but they dont. They find my site first and they buy without even comparing prices.

So here is the cut and dry bottom line truth. If you can learn search engine optimization, there is no doubt that you can make some major money. Ranking #1 on Google can bring riches to someone in any marketplace.