The number 1 rule high Google Ranking: Content is King!
By Rob Fleming
Just about everywhere you look for help in achieving higher rankings on Google and other SERP’s (search engines results pages) is filled with nothing but hype and these so called “bullet proof” “easy as pie” methods promising you overnight high ranking is only out for one thing, and that is your hard earned money! The fact of the matter is attaining and maintaining good ranking within Google, Bing, and Yahoo boils down to one thing…Fresh quality content that is published on a regular basis and nothing else you do in the white hat world of SEO will get your blog or website the top ranking you are looking for except killer content, and that is why Content is King!
In the old days before Google, Yahoo.com was the number one search directory who was managed by Inktomi after yahoo.com paid nearly $240 million dollars for the California ranking giant in 1999, however, the number one issue that Inktomi couldn’t master is relevancy, and that is how Google toppled the old search engine giant who was once worth a staggering $25 billion dollars, but by 2000 their stock quickly fell by 99.9 percent with Google owning the search engine market! You can read the whole story about Yahoo and Inktomi here.
Because Goggle understood that the key to building a quality search directory and ranking system was by scoring content relevancy, this quality became the core term used by Google in ranking website content. In the old days, you could use a variety of suspect methods to cheat Inktomi’s ranking algorithm and never have any relevancy in your content at all, but as soon as Google took over as the new sheriff in town every wanna be SEO developer began using Blackhat methods to attempt regaining the ranking they once held on Yahoo.com, but because Larry Page and Sergey Brin, Google’s founding fathers were already far ahead of the Blackhat boys with their ever-evolving ranking algorithm it was soon clear that there were very serious penalties for attempting to abuse Google’s new ranking system!
Quality Content is the key element in Google’s ranking Algorithm
In today’s highly competitive world of SERPs and overall ranking, Google has incorporated a number of elements that comprise their ranking system, but even today, the number one key element is quality relevant content. That is why every webmaster or self-employed blogger running WordPress go out of their way to fill their sites with tons of keyword infused relevant content with slick catchy titles, opening the employment doors for skilled Freelance writers around the world.
There are a few honest sites that will give you the inside information on attaining high rankings on Google, but mastering each element of Google’s high complicated ranking algorithm will have you pulling your hair out in no time. especially when you see your decently ranked site begin to dip on the ranking charts.
The good news is by using the same content method and simply continuing to publish quality content on a regular basis your website or blog easily stand a better shot at grabbing some good rankings on Google’s results pages over other sites with marginal content!
Because some website niches are highly competitive, and even achieving mediocre rankings can become a daunting task, this is why it is necessary to use methods like “Long Tail keywords” to gain popularity in many major corporation dominated search terms. A perfect example is the keyword “Real Estate”. In a nutshell, long tail keywords are three and four-word keyword phrases that allow the potential to localize ranking results rather than using prime or “key” keywords. Yoast SEO has an informative page on Long Tail Keywords.
The term “real estate” has over 1 billion results on Google, and in order for a small local independent real estate company to achieve ranking on page 3 or 4 of Google for this term would require a substantial amount of time and money, however, using the long tail keyword method will allow in most cases the ability to use a localized keyword term to gain high ranking. Here is an example. The search term “San Diego Real Estate” only has a little under 29 million search results compared to “real estate which has 1 billion results, so your potential competition has been dramatically reduced, and by using a slight variation, such as “san diego realtors” or “san diego real estate agents” the results are further reduced giving the webmaster or blogger willing to invest in quality content for these long tail keywords
The search term “san diego real estate” only has a little under 29 million search results compared to “real estate” which has 1 billion results, so your potential competition has been dramatically reduced, and by using a slight variation, such as “san diego realtors” or “san diego real estate agents” the results are further reduced giving the webmaster or blogger willing to invest in quality content for these long tail keywords the potential to attain multiple high rankings rather than going broke to gain poor rankings for a prime keyword!
There is always variations on keyword selection
Because SEO ranking is always competitive, even many long tail keywords for the most popular marketing niches are already well saturated, but that doesn’t mean that a webmaster with a well-tuned site or blog can overcome the negative odds and own high ranking for popular long tail keywords provided he isn’t afraid of some hard work and publishing higher than average quantities of relevant content. Where it initially took half a dozen well-written promotional articles for a single long tail keyword, might now take a dozen or more to overtake rankings help by another website. The real question is getting the right well-written content and at a fair price.
There is an old saying in the freelance writing industry that says: “Good articles are not cheap, and cheap articles are not good!” So it is very important to never cut corners on the purchasing or development of relevant promotion articles because saving money on what are actually poorly written articles will only cost you more money in the long run!