When it comes to selecting the best domain name for a new website, it is not as simple as just choosing a name that you like or your company name, although choosing a catchy name can be good for branding. The domain name itself, along with any page names within the site, can all help or hinder how easily your site will be found by the search engines like Google, Yahoo and MSN. There are several factors to consider when first contemplating a new domain name.
Your first priority in choosing a domain name is to carefully select the word that comprise your domain name. If you are offering a service or good, try to choose a domain name that includes at least a portion of that service or good in the title. For instance, if you run a website that sells shoes, your domain name might be “shoeoutlet”, or “your-shoe-store.com”. It should be easily remembered and pertinent to your business.
To most successfully target important keywords from your industry you must know what they are. The easiest way to learn the most valuable keywords in your industry is to visit www.seobook.com and use their keyword tool for your research. Once you determine what keywords your audience is most interested in, choose your domain name around that information.
So how do you determine which is the best keyword to use?
There are several tools available freely online that can help you to establish the best ones to choose from, my personal favorite is the Google keyword tool. To find this simply type, ‘Google keyword tool’ into the Google search box, and it should come up within the first few results.
To find keywords that you may want to go after simply enter any pertinent keywords for your industry. In other words, if you are a graphic artist in Reno, Nevada you may try these keywords: Reno graphic artist, graphic artists in reno nv, etc.
To achieve the most successful results you should use targeted keywords that include the names of local cities or towns, and the profession you are in. For example, if you are a dentist in Phoenix, you will research keywords that include those words in some combination or another.
The Google keyword tool will provide a long series of suggested keywords you can target. It will also include the traffic numbers for each keyword for each month or day. You can use the higher traffic keywords to nearly instantly gain traffic to your site, if it is available.
Again, try to include your city and service type in the domain if possible. This will help both search engines and your customers to value your site. A great technique for procuring a good domain name in a competitive market is to use dashes in the domain name. It will be indexed the same by the search engines.
I can drive traffic to your website or blog with my powerful SEO/SEM Article Promotion techniques. Find out how by sending me an email via my contact form. -Rob Fleming is a Freelance writer for hire with over 10 years experience in Developing unique website content, Website Marketing, and SEO techniques. He has authored thousands of powerful articles on building site authority and driving traffic to websites.