Do you have a great product and an exciting business idea which you are just having trouble marketing? You may have already heard that nine out of ten internet businesses are failing within the first few months.
Are you interested to know why this happens and haw can you insure your online business be part of that 10% left on the market? If so, discover three principles of effective marketing which will help you to achieve it.
Usually people are very concerned about the conversions. In other words generating more customers and subscribers out of visitors. Yes, conversions are very important, but if you concentrate only on these your company will soon end up with a failure.
Certainly, you need to make sales, but you definitely should better think of what kind of value, emotional benefit are you offering to people who are buying your product. Do you tell to customers what this benefit is?
People buy things all the time which have no practical use to them, but that have an emotional benefit to make up for it. When it comes to that, emotions are what compel people to spend money and so make sure that you are telling people what kind of emotional benefit your product will provide to them. Most marketing which fails only focuses on features without telling the customer what the feature is going to do for them. Make sure that you are not in this category if you want conversions.
The next important principle is measuring. This is usually neglected by marketers, bus as you are well aware of, you can not improve anything, if you dont measure it first. Even if your campaign is going exceptionally well, always measure the results and test new ideas. You always need to have the picture of how much every sale costs you and what is the value of each customer you have.
The third principle is consumption and usually marketers do not understand it correctly. In other words, people who purchase your products buy them to use them, so you need to ensure they take the most of it. You can inform people how to use the product in a way, which will help to get the 100% value out of it, and soon people will be coming to buy it again and again. They will be satisfied with it and will not need to return in, moreover, they will want to purchase other products from you.
Go back to your marketing plan and begin to construct a way to get these all of these working in conjunction. Make them a process and a consistent practice and you can be assured that you will meet with success.
I can drive traffic to your website or blog with my powerful SEO/SEM Article Promotion techniques. Find out how by sending me an email via my contact form. -Rob Fleming is a Freelance writer for hire with over 10 years experience in Developing unique website content, Website Marketing, and SEO techniques. He has authored thousands of powerful articles on building site authority and driving traffic to websites.