Many business owners think that in order to achieve success online for their business they need to drop hundreds of dollars into that never ending sinkhole called SEO, but what most of these business owners do not know is that by using a freelance writer to fuel their online business marketing they can not only save money, but they can actually achieve greater results for each marketing dollar they spend!
Article promotion is basically a highly focused form of SEO without the high price tag and the long delay in seeing results within the SERP’s. Article promotion takes your product or service offerings and translates them into easy to read promotion articles that are then published to literally hundreds of high quality article directories and blogs. which promote each article through the Internet using RSS, and social networks.
Article directories like Ezinearticles.com and others maintain large databases of quality unique articles covering just about any subject you can think of, and because these sites contain such large quantities of articles and hold an above average ranking of authority and relevance with Google, and the other major search engines these sites are constantly being crawled for new article content which is indexed and ranked rapidly. Unlike search engine submissions that do not yield quick results, a freelance writer can write one of two keyword infused articles and get them published, indexed and ranked high on the SERP’S within a matter of days.
One of the key reasons article promotion is so powerful is each well written article has a three fold effect:
The first effect is the article itself is useful and informative content that the potential customer will read and then follow the articles calls to action by either calling a phone number, clicking a link, or any other common means used in online marketing.
The second effect is the content within the article will be crawled, indexed and ranked by the search engines and this content will make its way to the SERP’s to be viewed by potential customers who are using the Internet to search for your product or service.
The third and most power effect is each article contains a bio or “about” box at the end of the article with hyperlinked targeted text that points back to your website. This back link helps build the relevance and reputation of your site, and with every new incoming link your relevance and reputation are increased! in addition to the incoming links that are sent from the article directory site, your site can also receive back links from blog owners and site publishers who copy and publish your articles with your bio box. This is a common practice for site owners who are building traffic to their sites with article content published in article directories.
Any business can literally harness the power of article promotion as a means in driving traffic to their site using a freelance writer, and we all know that increased traffic means increased sales!
I can drive traffic to your website or blog with my powerful SEO/SEM Article Promotion techniques. Find out how by sending me an email via my contact form. -Rob Fleming is a Freelance writer for hire with over 10 years experience in Developing unique website content, Website Marketing, and SEO techniques. He has authored thousands of powerful articles on building site authority and driving traffic to websites.