The global acceptance of blogging as a profitable means to mainstream business promotion via search engine indexed pages and traffic building has changed; the old methods of building highly optimized static pages packed with relevant content, and high priced SEO experts have been replaced by the power of database driven blogsites that are so sophisticated that anyone with a domain name and a web hosting account can compete for top SERPs placement and drive traffic to their website.
Content is king, and that statement is backed up by the millions of fresh content that makes its way into the crawling queues of Google and the other popular search engines and directories around the world. Blogging has truly leveraged the online marketing playing field, and even the most inexperienced blogger can have a well oiled and highly SEO optimized blog site up and running that is a 24/7 marketing and sales machine up and running in under 30 minutes. Of course there are few variables in design, platform and other related things, but for the most part any one willing to do a bit of online research can put together blog site that can be used to communicate ideas and information, market products and services on a modest budget that can publish RSS driven content instantly and make money!
The old saying, "You have to spend money, to make money is still very much true, but how much money you need, and where it should be spent differs on the what your marketing focus is, what you are selling, and how aggressive you want to be. If your business is in offering free services such as "Free Restaurant Coupons" Then for the most part all you should be doing is creating light and easy blog posts that list these free coupons and where they can be found. But what if you business is one of many highly popular niches with many competitors, will some simple blog articles be enough to over take your top competitors and grab top 10 rankings on Google and other popular search engines? Chances are no, you business will need a marketing approach and angle that makes your blog site stand out among your many competitors.
Content is King in Online Marketing
So what can the average blog site owner do to leverage the marketing power of blogging to drive traffic to their site? The answer is easy; Write and publish high quality relevant content to your blog on a regular basis. Once you are sure that your blog site has been correctly configured for optimum performance for SEO, RSS feeds and pinging to blog directories, search engines, spidering and social networking sites, then the next step is to post useful articles that will engage your blogs readers and provoke them into taking your calls to action.
If you have the ability to write and publish 2 to 4 fresh and unique articles per week then if you can expect some natural rankings and traffic to your site, but to be truly profitable in terms of solid traffic to your site and sales you site will need a substantial amount of quality article that offer valuable information and useful facts that make your blog standout above your top competitors. If you are unable to write on a regular basis or do not possess the skills necessary to write quality attention getting articles then do not worry, more than two thirds of the blogging world fall into that same category.
Hiring a freelance writer can be the difference in mediocre rankings or traffic and high volume traffic that is built around keyword rich promotion articles that gain prominent placement on Goggle, other popular search engines, social sites, and article directories. Freelance writers are the most cost effective means to attaining high ranking and popularity on the SERPs and the important social sites like Digg, Technorati, and high PR articles sites like EzineArticles, and others.
The benefits of hiring a freelance writer are plenty of fresh keyword rich articles written to promote your business offerings that can be used to publish locally on your blog site as well as literally hundreds of article promotion directories, and sites that will help build your blogs reputation, authority, and PageRank by building a large volume of back links to your blog. These back links in turn tell Google and the other search engines that your site is of high quality, informative, and useful to readers of your blogs niche, which push your blog higher on the results pages making your pages more visible to your potential customers, which means more traffic, and we all know more traffic equals more sales!
Finding the right freelance writer is as easy as going to Google and doing some searches. there are also many brokers sites that offer access to posting project ads for writing projects such as Rentacoder.com and others. Once you hire a freelance writer, ask the writer for recommendations on which sites or directories will give your blog the highest quality incoming links and over all visibility on the SERPs. Once you have this information, the nest step is publishing content in two ways.
- Publish single unique articles to article directories and promotion sites that have high PR
- Create and spin articles for mass publication to low ranking article directories and marketing sites, and forums.
This method will have a 2 fold effect in your marketing and promotion plan; the first is that by publishing single unique articles to directories and sites with high Google PageRank, your articles will have a solid chance of gaining top ranking based on their keywords, which will not only provide quality back links, but your can expect some decent traffic from click through’s as well.
Mass publishing of spinned articles will help build back links as well, but more importantly it will help in getting a large amount of indexed paged on your niche topics across many search engines and directories, and many other blogger’s will pick up your article for their websites and blogs and your bio box will be an additional back link to your site.
Blogging for fun or profit isn’t as hard as you may think and with the right set of tools, whether software based or in the form of outsourcing a freelance writer you can expect a return on your investment directly proportional to the time, energy, and money spent!
Tags: freelance writers for hire, freelance writer, hire a freelance writer, article promotion, article writers, marketing articles, how to hire a freelance writer, hiring a freelance writer, SEO writers, freelancers, blog writers, blogs, Google pagerank
I can drive traffic to your website or blog with my powerful SEO/SEM Article Promotion techniques. Find out how by sending me an email via my contact form. -Rob Fleming is a Freelance writer for hire with over 10 years experience in Developing unique website content, Website Marketing, and SEO techniques. He has authored thousands of powerful articles on building site authority and driving traffic to websites.